I Discovered The "warming oil" Secret That Raises IQ and Restores Entrepreneurial Edge
Udo Erasmus, Co-founded the Udo's Choice supplement brand
The Bio of a Pioneer
The legendary Udo Erasmus' pioneering work in health and wellness started over 45 years ago. As a prominent voice of the Healthy Fats/Oil movement, Udo invented the methodology and machinery to create healthy oils including healthy Flax Seed Oil. In 1994, he co-founded the Udo's Choice supplement brand, a global leader in cutting-edge health products specializing in healthy oils, probiotics, digestive enzymes, and greens. Udo is an accomplished author of several books including his new book, Your Body Needs An Oil Change, an updated version of his classic, Fats that Heal Fats that Kill that sold 250,000+ copies. With extensive education in Biochemistry and Biology, and a Masters Degree in Counseling Psychology, Udo has impacted millions of lives by delivering his fresh message on how to achieve perfect health, human nature, and inner awareness. He was a speaker at Tony Robbins events (on oils) and Deepak Chopra's (on peace) and has lectured at conferences on five continents.
The Biological Bottom Line
In the world of entrepreneurship, your body is your most valuable asset, yet it is often the one leaders neglect the most. Udo argues that we have been on this planet for 200,000 years without a teachable, organized field of total health. For the business owner, "health" isn't just the absence of disease; it is the presence of high-octane energy. By integrating essential fats—Omega-3 and Omega-6—into your daily routine, you aren't just eating; you are fueling a machine that can experience a 40% to 60% increase in stamina and a 3 to 9 point jump in IQ. Excellence in business begins with excellence in biological stewardship.
Innovation Born of Necessity
Udo’s entrepreneurial journey is a masterclass in Vertical Innovation. When he realized that traditional oil processing destroyed the nutrients vital for human health, he didn't just find a new supplier—he designed the machinery himself. To build a product that truly changes the world, Udo had to protect his oils from light, oxygen, and heat, packaging them in brown glass to prevent chemical leaching. This commitment to quality allowed him to scale his brand to over 40 countries. His leadership proves that when you solve a problem with absolute integrity, the market responds with global reach.
The Strategic Edge of Stillness
While modern "hustle culture" demands constant noise, Udo’s leadership style is rooted in Internal Stillness. He credits his most profound business insights to a daily practice of quietude, noting that all knowledge and insight come from a state of peace. By "seeking the Kingdom first," Udo manages a global enterprise with the path of least resistance. He teaches that the most effective leaders aren't those who shout the loudest, but those who are the most present within themselves. This stillness allows you to lead from a place of love and help, which Udo says is the ultimate fulfillment for any human being.
Responsibility as the Ultimate Freedom
True entrepreneurial freedom is not the license to do whatever you want; it is the freedom to be what you were created to be. Udo emphasizes that every business action has a consequence, and therefore, freedom is inseparable from responsibility. He navigated massive obstacles—including facing off with the FDA—by staying lit up with enthusiasm for his purpose. When your business is aligned with the "Divine Presence" and the "Moral Law" in your heart, you stop worrying about competition and start focusing on making the biggest splash for good. Lead your business as a ministry of health, and you will find a success that "surpasses all understanding".
“When I found that love inside, it completely changed and said, ‘Okay, I’m taken care of, so now it’s not about me anymore... what should I do? Oh yeah, where can I help? What needs to be done? How can I make the biggest splash for good in the time that I have?”
Explore how we can help at www.ISUCorp.ca
TRUSTED BY INDUSTRY LEADERS, INNOVATIVE STARTUPS, AND FORTUNE 500 COMPANIES
